Who we are
Background
Probianca Company Limited is a subsidiary of the Lightwell group, a US$50m Food distribution company in West Africa with its head quarters located in Tema in the Greater Accra region of Ghana.
At Probianca, we have many strings to our bow. We are an established multi-category sales, marketing, import business offering unrivalled access to Ghana and the West African markets, a stream of high quality grocery products which are distributed for sales, in every retail shop across our geographical areas of our operations.
Our distribution approach is done through a chain of well selected distributors who are tasked to spread our products through their assigned areas of operations Our portfolio of market-leading brands is managed by focused sales, marketing and distribution teams dedicated to building the profile of these brands in a world foods marketplace with great potential for growth.
Our Head office is in Tema Harbour, Accra with a state of the art warehouse and office space at Kasoa in the Central Region of Ghana.
Quality Policy
Each & Every Product supplied by us is manufactured under ISO & WHO GMP Certified companies under stringent quality control measures according to the prescribed norms in order to achieve maximum customer satisfaction.
To Our Manufacturers
- We bring your products to Africa and make exporting to the African Market very easy for you
- We are cost effective and easy for you to manage
- We eliminate the risk of doing business in Africa and thereby increase your customer base and product proposition to Africa
- We know Africa and feeding the continent is our motto
- We offer the depth of experience needed to ensure that you survive in Africa.
To Our Customers
“We build relationships and not just business”
- Prompt delivery of your orders
- Frequent personal visits to understand your market, political environment and industry dynamics.
- We help you with distributor acquisition and in the process, help grow your business prospects.
- We offer you quality products at competitive export and CIF prices and by so doing, make you competitive on the market.
- We offer products which you may already buy or products which you will wish to purchase.
- We assist in market development and marketing research information needed to tweak your strategy into a winning one.
- We have reasonable terms of payment and are easy to work with.
- We offer you one stop buying services.
